In 1964, Jacques Heim produced a two-piece swimsuit and advertised to Mediterranean resorts us a "World Smallest Bathing Suit". Heim called it "Atome". The base of Heim's swimsuit was just large enough to protect the person's navel(colloquially known as the belly button, or tummy button)
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| Louis Reard |
When a French automobile engineer and clocthing designer, Louis Reard, noticed women rolling up the edge of his swimsuit to get a better tan. He quickly produces his own swimsuit design. His swimsuit was a string bikini compose of 4 triangles made only from 30 square inches of cloth with newspaper design. He names the swimsuit after a site for testing the atomic bomb, the Bikini Atoll.
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| Bikini Atoll |
When he will advertise the swimsuit, none of the unusual models want to wear it, so he hired a nude dancer, Micheline Bernardini. Not to beat the Atome of Heim, he advertises his design with "Smaller than the smallest bathing suit in the world".
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